What is the difference between a Business plan and a Marketing Plan? A Business plan spells out what your business is about, what you do and what your ultimate goals are. It is your guide, reference, and road map to a successful business. The Business plan also contains an operational plan (how your day to day operations run) and a Human Resource plan (what and how many staff you should plan to hire).
A very important piece to the Business plan is the Business model. A Business model is the strategy that a company uses to generate revenue from its product or service offering.
A Marketing plan is the how, who, where, when, and why to promote your business products or services. The marketing plan goes into more detail and depth about sales and promotional planning, offers additional strategy detail, market analysis, expense budget, sales forecast, and milestones tables.
First Nations Management Consulting offers the following marketing services:
• Marketing plan
• Business plan
• Feasibility Assessment
• Human Resources plan
• Operational plan
About Cynthia Rayner, BA, PBDM, MBA, PhD Business Candidate
Cynthia Rayner, BA, PBDM, MBA, PhD Business Candidate at Athabasca University and currently in her 6th year of a Doctorate of Business Administration (DBA) with a focus on key factors for economic development success on First Nations lands. This research investigates the critical alignment of sovereignty, governance, leadership, management, and culture to achieve generational self-sufficiency in First Nations economies. Her extensive academic background includes a completed Diploma in Business, a Degree in Business majoring in marketing, an MBA, and a Post Baccalaureate Diploma in Management at a Master’s level. She has worked for BC First Nations for 28 years, with 22 years in senior management positions. Cynthia is the Principal Consultant and Owner of First Nations Management Consulting (FNMC), where she actively applies her expertise to business development and strategic planning across British Columbia.
FNMC specializes in producing comprehensive business, marketing, labour market, and tourism plans, actively fostering business development tailored to unique cultural and social factors. A key aspect of her knowledge mobilization is the course she developed on Indigenous Business for Athabasca University, and she developed and taught a course on Understanding Reconciliation for Pacific Coast University. She is dedicated to fostering economic self-determination, drawing on a blend of academic rigor and practical experience.
First Nations Management Consulting 